Descrição
Strategic Marketing Diagnosis for Tourism
For tourism businesses ready to work with more clarity, focus, and real results.
Do you feel it’s time to communicate better with your clients, attract more direct bookings, or align your marketing with your business goals?
This Strategic Diagnosis is your first step — instead of scattered tactics, you’ll leave with a clear, tailored plan that matches your business reality.
What you’ll gain:
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Clarity on what’s working (and what’s not) in your communication and marketing.
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A more attractive positioning for your ideal customers.
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A plan with realistic, high-priority actions based on your goals and resources.
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Tools to stay focused and organize your campaigns throughout the year.
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Professional and human support to make more informed and confident decisions.
What’s included:
Tourism Marketing Diagnostic Questionnaire
To analyze where your business currently stands, main channels, current efforts and immediate opportunities.
Strategic Session (90 minutes)
Internal and external analysis: digital presence, differentiation, and priorities. After the session, you’ll receive your Strategic Diagnosis within 48 business hours.
Strategic Diagnosis (up to 10 pages)
Business overview, current target audience (1 language), channels used, differentiation (summary based on the questionnaire and session), and definition of strategic goals.
Useful materials to implement:
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Tourism Marketing Calendar (Google Sheets): with suggested campaigns and key seasonal moments.
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Digital Presence Checklist for tourism businesses.
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Guide to improve your booking or contact page to increase conversions.
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Tourism Product Differentiation Map: visual tool to identify your unique selling point.

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