Inbound Marketing: evolve in your business
Inbound Marketing as a strategy studies the ideal customer (to create solutions for their challenges, choosing the right tools to get the right message to the right person.
At Inboundware, we have experience with several platforms on the market, such as Hubspot and RD Station, among other digital marketing tools.
Inbound Marketing Strategy
The Inbound Marketing Strategy defines the structure for obtaining results consistently. It includes the study of the context, definition of objectives, persona creation, content strategy and production, choosing and implementing digital automation marketing tools.
- Buyer's journey
- Sales funnel
- Persona development
- Blog strategy
- Lead magnet
- Email Marketing
Verticals
Inbound Marketing in Education
Attracting students is one of the main concerns of entities dedicated to training and teaching. With Inbound Marketing it is possible to attract, convert and nurture the relationship with contacts in an engaging way.
Inbound Marketing in commerce and services
More and more companies in industrial markets are recognizing Inbound Marketing as an indispensable strategy for their company’s lead generation efforts.
Inbound Marketing in Health and Wellness
Having an updated and useful online presence is no longer an option. It is a necessity for all entities in the health sector that want to remain competitive and continue to provide excellent service.
Inbound Marketing in Tourism
The importance of Digital Marketing in the Tourism business today is recognized by large hotel chains and tourist destinations, as well as small businesses such as Local Accommodation, Rural Tourism, hostels, small charming hotels and restaurants.
Inbound Methodology
An Inbound Marketing strategy involves a holistic business approach and follows the methodology in the following phases:
01
Attract more visitors
Do you need to generate traffic to your website? For Inbound Marketing methodology, blogging, search engine optimization (SEO), social media and online advertising are ideal ways to attract qualified visitors.
02
Convert leads
The conversion process encompasses landing pages, forms, call-to-action and email marketing around quality content produced according to a Content Strategy.
03
Client enchantment
Customer loyalty is based on trust and engagement between the customer and your company. We can encourage repeated purchases over time by giving value through content that solves a problem to your audience.
Sales can be generated through campaigns and intelligent content focused on your business persona, highly targeted email marketing and CRM integration.
Inbound Marketing Plans
Inbound Marketing Plans were created to consistently obtain results for companies, integrating strategy, content production and effective digital marketing tools.
Schedule a free 30-minute initial consultation via videoconference, where we will diagnose your company’s Digital Marketing and identify opportunities for improvement.
