Digital Marketing and Marketing Automation
Inbound Marketing = Methodology + Content + Technology
The strategy in Inbound Marketing involves a global vision of your company, from business goals to persona development, market research, to content creation. Available for campaigns and annual plans.
Content Marketing is critical in attracting qualified visitors to your website and in nurturing leads. Content production must be planned and produced considering every stage of the Buyer Journey.
We implement your Inbound Marketing Strategy: we redesign websites to be the focal point of an Inbound Marketing Strategy, as well as strategies and plans for Social Media and Online Advertising.
For Inboundware …
Each Inbound Marketing project has its own identity.
Whatever stage you are in, there is a custom solution.
Business objectives will guide the definition of Content Strategy and Inbound Marketing.
The Inbound Strategy must be supported by the right tools to achieve good results.
Need to generate traffic to your website? For Inbound Marketing, blogging, search engine optimization (SEO), social networking and online advertising are the ideal ways to attract qualified visitors.
The conversion process involves landing pages, forms, call-to-action and email marketing fuelled by quality content produced based on a Content Strategy.
Sales can be boosted through campaigns and smart content focused on the persona of your business, highly targeted email marketing, lead scoring and CRM integration.
Customer loyalty is based on trust and the relationship between the customer and the company. This relationship allows encouraging repeated purchases over time and adherence to upselling and/or cross-selling campaigns.