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Consultoria de Marketing Digital, Inbound Marketing e Marketing de Conteúdo Consultoria de Marketing Digital, Inbound Marketing e Marketing de Conteúdo Consultoria de Marketing Digital, Inbound Marketing e Marketing de Conteúdo Consultoria de Marketing Digital, Inbound Marketing e Marketing de Conteúdo
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 What Has Changed in Inbound Marketing in 10 Years: From Automation to Authenticity
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By Raquel Melo
In Inbound, Marketing Automation, Marketing de Conteúdo
Posted 15 May, 2025

What Has Changed in Inbound Marketing in 10 Years: From Automation to Authenticity

For years, the sales funnel was the dominant image of inbound marketing: attract, convert, close, delight. Over time, that linear vision was replaced by the Flywheel model — a continuous cycle [...]

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 What Results to Expect from Investing in Marketing
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By Raquel Melo
In Digital Marketing, Marketing investment
Posted 4 February, 2025

What Results to Expect from Investing in Marketing

Investing in marketing can generate a wide range of direct and indirect results for a brand or business. These results stem from a strategically planned set of tactics that combine time and [...]

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 Marketing for Entrepreneurs: Challenges of Starting a Business
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By Raquel Melo
In Digital Marketing, Starting a Business
Posted 4 February, 2025

Marketing for Entrepreneurs: Challenges of Starting a Business

In most cases, a business begins with a person who is technically skilled in a particular area of expertise. Michael E. Gerber’s The E-Myth describes this well: one day, we decide to become [...]

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 How to Attract and Engage Healthcare & Wellness Clients with SEO and Digital Marketing
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By Raquel Melo
In Comunicação, Marketing de Conteúdo, SEO
Posted 3 February, 2025

How to Attract and Engage Healthcare & Wellness Clients with SEO and Digital Marketing

Online research has become the first step for consumers looking for healthcare and wellness products or services. Whether they’re searching for answers about symptoms, supplements, medical [...]

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