For years, the sales funnel was the dominant image of inbound marketing: attract, convert, close, delight. Over time, that linear vision was replaced by the Flywheel model — a continuous cycle [...]

Investing in marketing can generate a wide range of direct and indirect results for a brand or business. These results stem from a strategically planned set of tactics that combine time and [...]

In most cases, a business begins with a person who is technically skilled in a particular area of expertise. Michael E. Gerber’s The E-Myth describes this well: one day, we decide to become [...]

Online research has become the first step for consumers looking for healthcare and wellness products or services. Whether they’re searching for answers about symptoms, supplements, medical [...]