Digital Marketing in Tourism

The impact of the COVID19 pandemic led the digital transformation to companies in the area of Tourism more quickly. Many business models have had to be reinvented in recent months.

Digital Marketing has come to affirm itself even more in the dissemination and digitalization of the business model of tourist activities to hotel chains, hostels, and luxury hotels, local accommodation and restaurants.

With the Digital Marketing Workshop in Tourism, you’ll be working on your Digital Marketing Strategy, applying the best practices and tactics to their day-to-day activities in Marketing and Sales, learning from experience to plan the next times.

This training is aimed at business managers and Marketing responsible for SME Tourism, in a strategic view.

Program Topics

– Digital Marketing Strategy applied to Tourism
– The identity of the Brand in Tourism
– The importance of content in tourism: approach to Content Marketing and Inbound Marketing
– What resources should a website in the tourism sector have?
– Search Engine Optimization (SEO)
– Social media strategy (Facebook, Instagram, Pinterest, TripAdvisor and Google My Business)
– Online Advertising

– How to find the balance between direct and indirect channels

– How to retain customers: Email Marketing and Marketing Automation
– How to define the Digital Marketing Strategy of your business.

Duration

7 sessions of 2 hours each

Live Q&A and Live Online Teaching Sessions

* Includes: certificate and Documentation in digital format.

Sign up for our Waiting List to be informed about the next edition of this workshop.