Descrição
Digital Audit: strategic diagnosis of the digital presence
Digital Audit is a strategic diagnosis service that enables a clear and objective understanding of a brand’s current digital situation.
Before defining objectives, strategies or action plans, it is essential to answer one fundamental question: where are we really.
This service exists to create that clarity.
Through a structured analysis, the brand’s digital presence, competitive context, current audiences and the main strategic constraints that limit growth are assessed.
The focus is not on doing more, but on seeing more clearly.
This diagnosis allows you to:
• understand the brand’s current digital positioning
• identify inconsistencies, weaknesses and strategic risks
• recognise where real potential exists and where there is dispersion
• align internal perceptions before making decisions
Includes:
• analysis of the brand’s current digital presence
• strategic reading of the main digital channels
• competitive analysis focused on positioning and differentiation
• diagnosis of current audiences and how they interact with the brand
• identification of the main strategic blocks and tensions
The result is a clear and structured report that serves as a basis for future strategic decisions.
Does not include:
• definition of objectives
• definition of marketing strategy or plan
• detailed tactical or operational recommendations
These stages are part of subsequent phases of the methodology and should only be addressed after a solid diagnosis.
Who this is for:
This service is suitable for organisations that seek clarity before investing time, budget and resources in strategic decisions.