Creating personas for your business helps you improve the way you solve your customers’ problems and needs.
This workshop focuses on the development of business personas, according to the Inbound Marketing methodology, and is aimed at service providers, entrepreneurs and small business owners.
The process of creating personas is crucial to the success of the strategy. And what is a persona? It is a character created based on a combination of real data, collected through various sources, which represent clusters of customers of a particular company.
After collecting information and identifying your ideal client, we’ll detect patterns and create a persona that incorporates these values.